Stone Island FW16

Stone Island FW16

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A culture of research, experimentation, function and use are the matrices that have always defined Stone Island: the sportswear brand established in 1982 in Ravarino, in the Modena area, by the genius that is Massimo Osti, Art Director and Bolognese intellectual.

Destined to become a symbol of extreme research in fibres and textiles, applied to an innovative design, it is known as the brand that’s redefined the common understanding of sportswear. Having immediately become a cult phenomenon, still today it maintains its position as a contemporary point of reference for younger generations.

Stone Island’s strength lies in its unique capacity to work on the finished garment, via continuous experimentation with dyes and treatments created in the Sportswear Company’s colour laboratory. A department capable of combining advanced technology, experience and human capacity, that over the years has developed more than 60,000 different dye recipes and results in the single most unique brand in men’s streetwear. With modern ambassadors such as football icon Pep Guardiola, ‘Stoney’ is more than ever the reference.

Stone Island Pep Guardiola